Just Confirmed: MTV’s VP Of Digital Has Joined The Unrivalled 25 Strong Speaker Line-Up At The Engaging Youth Conference!

Boost Your Impact & Returns With The Latest Actionable Insights Into Changing Behaviours, Key Influences & Emerging Trends In Social Media, Channel Choice, Content, Customer Journeys & Advertising For Inspiring Marketing Campaigns To Engage Youth & Students

A One-Day, Brand-Led Conference & Networking Event, 12th October 2016, One America Square, London – New Venue! Download the brochure here. Book Online Here

Create Inspirational Campaigns With Insights Into Hot, New Trends & Behaviours To Generate Excitement With Targeted, Innovative Campaigns Which Entice Youth & Students

  1. What’s In & What’s Out? Monetise Youth Trends & Behaviours: Keep up to speed with what is hot and what is not to profit from emerging opportunities
  2. Fast-Paced Social Media Strategies: Exploit insights into the latest youth social activities to maximise engagement with adaptive, cross-channel strategies
  3. Build Best-In-Class Snapchat Presence & Exploit The Full Potential Of Instagram: Drive ROI with hot content and engagement strategies
  4. Engage, Inspire & Excite With Insight-Led Content Strategies: Resonate with youth and students
  5. Impactful Digital Integration: Powerful and authentic comms aligned to the latest youth trends and online channel choices
  6. Harness Advertising & Targeting Opportunities: Exploring and exploiting the potential of paid social, programmatic, disruptive and digital advertising
  7. Quick, Simple & Cost-Effective Measurement Strategies? Demonstrate and optimise the value of your youth engagement campaigns
  8. Optimising Youth & Student Customer Journeys: Inspire young people on the path to purchase and create a seamless journey
  9. Make A Noise With Exciting Video Campaigns: Achieve maximum impact and reach
  10. Shaping Student Decision Making: Insights into student behaviours, purchasing habits, inspirations and social media activities for campaigns with influence

PLUS! This Engaging Youth Conference – Hot Trends & Insights Features:

    • 25 Senior Marketing & Brand Professionals From Iconic Youth Brands
    • 1 Compact Day
    • 99% Average Delegate Satisfaction Rating (based on last year’s event)
    • 91%+ Average Senior, Client-Side Audience (based on last year’s event)
    • Live Youth Clinic
    • Vox Pops Series
    • Submit Your Questions Directly To Young People!
    • 1 Double Perspectives: Advertising & Targeting
    • Keynote Case Studies From: Twitter, Vevo & Barclay’s LifeSkills
    • 7 Roundtable Discussions & Peer Brainstorming Exchanges: A) Tapping Into Mobile B) Music Industry Influences C) Working With Bloggers D) Measuring Youth Engagement E) Low-Budget Engagement Success F) Youth Fundraising G) The Future Of Print?
    • 2 Interactive Youth & Student’s Q&A Panels
    • 1 Emerging Trends & Behaviours Panel
    • 14 In-Depth Sessions Focused On Your Hottest Youth & Student Marketing Challenges
    • 2 Conference Chairman
    • 1 ‘Meet The Speakers’ Area
    • Facilitated Networking Hosts
    • Open Q&A

Written By Youth Brands For Youth Brands: 1 Day, 25 Speakers: Hot Youth Trends & Behaviours ★ Winning Social Media ★ Harnessing Snapchat ★ Profitable Instagram ★ Digital & Social ★ Engagement & Content ★ Digital Channel Integration ★ Advertising & Targeting ★ Student Decision Making ★ Measurement ★ Customer Journey ★ Video Engagement ★ Brand Relaunch ★ Snapchat Youth Demo ★ Students Speak Out! ★ Vox Pops ★ Ask The Youth Clinics – Get First-Hand Feedback ★ Live Lounge – Live Demos With Young People

Group Discounts Available: Send 4 attendees for the price of 3. Or send 3 and get your third place half price

Can you help brands capitalise on youth and student engagement? For more information on how to get involved, please call +44(0)20 3479 2299 or email partner@youthmarketingconference.com.

Book your exhibition stand and two delegate passes today for just £2,299. Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Engaging Youth Conference – Hot Trends & Insights: To view the full conference programme, click here.

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chairman’s Opening Remarks
Tim Quinlan, Customer & Market Insight Manager, Superdry

TRENDS & BEHAVIOURS PANEL

09.15 What’s Hot & What’s Out? Capitalise On Emerging Opportunities Early By Keeping Up To Speed With The Latest Youth Trends & Behaviours

  • Jason Bevan, Executive Director, European Publicity, Warner Bros. Pictures International
  • Mandeep Ramanay-Singh, Global Head of Digital, Soap & Glory
  • Nathan Quaye, Social Media Manager – Lucozade Sport, Lucozade Ribena Suntory
  • Ian Pring, Customer Insight Manager, Transport for London
  • Jen Cox, Content Editor, boohoo.com
  • Beccs Lott, Head of Marketing – Music, Ticketmaster

YOUNG PEOPLE RESPOND!

09.40 Young People Tell Us What They Really Think: What’s Important When It Comes To Social, Spending Money & The Future?

DYNAMIC SOCIAL MEDIA

Facebook ● Twitter ● YouTube ● Snapchat ● Instagram ● Twitch ● WhatsApp ● Pinterest ● Vine ● YikYak ● LinkedIn ● Periscope ● Tumblr

10.05 Be Where The Cool Kids Are! Exploiting Insights Into Youth Communication Choices & Influences For Fast-Paced, Adaptive Social Media Strategies & All-Out Youth Engagement
Esra Cafer, Global Marketing Director, Acquisitions, Universal Pictures

10.25 Morning Refreshments, Youth Engagement Opportunities & Informal, Facilitated Networking

YOUTH ENGAGEMENT OPPORTUNITIES

Live Youth Clinic – Test Your Strategies!
Ask young people one-on-one what they think of your campaigns, social media, website or marketing ideas. Places strictly limited!

Vox Pops Series!
Listen to young people respond to YOUR questions in our very own Vox Pops Series.

Live Lounge Demos – Snapchat Special!
See how young people like to browse on social, what they look for, where they go to look for info and which articles are good or bad! Practical demonstrations from youth about how they use Snapchat, what they like and what turns them off!

HARNESSING SNAPCHAT – DISCOVER PLATFORM

10.55 Build Best-In-Class Brand Presence On Snapchat With Exceptional Content Which Drives Youth Engagement
Claire Hodgson, Digital Editor, Cosmopolitan

SOCIAL MEDIA – CASE STUDY

11.10 Taking People Around The World…Through Snapchat & Periscope
Maria McKenzie, Social Communications Manager, Lonely Planet

ENGAGING INSTAGRAM STRATEGIES

11.25 Exploit The Full Potential Of Instagram To Build An Engaged & Loyal Fan Base
Dave Musson, Senior Online Communications Officer (Social Media), University of Warwick

DIGITAL & SOCIAL – CASE STUDY

11.40 Digital & Social – Barclays LifeSkills Case Study
Mark Brayton, Content Marketing Director, Barclays UK – LifeSkills

TWITTER – CASE STUDY

12.00 Mobile Video & Youth On Twitter
Eimear Lambe, Head of Brand Strategy, Twitter

12.15 Bonus Session: Reserved For Exclusive Conference Partner. To get involved in The Engaging Youth Conference, please call +44 (0)20 3479 2299 or email info@youthmarketingconference.com for more details.

12.35 Lunch & Informal Networking For Delegates, Young People, Partners & Speakers

13.10 Informal Roundtable Discussions & Peer Brainstorming:

A) Tapping Into Mobile
Gareth Rees-John, Digital Director, Topman

B) Music Industry Influences
James Coughlan, Managing Director, HMV Digital

C) Working With Bloggers
Maria McKenzie, Social Communications Manager, Lonely Planet

D) Measuring Youth Engagement

E) Low-Budget Engagement Success

F) Youth Fundraising

G) The Future Of Print?

13.35 Afternoon Chair’s Opening Remarks
Tom Wright, Director of Digital Student Life, University of Lincoln

ENGAGEMENT & CONTENT KEYNOTE

13.40 Delivering Tailored, Insight-Led Content Strategies Which Not Only Cut Through With Your Target Audience But Create Long-Term, Engaged Fans & Advocates
Mimi Turner, Marketing Director, The LADbible Group

DIGITAL CHANNEL INTEGRATION

14.00 Engage In Meaningful Conversations & Encourage Loyalty By Integrating Your Digital Touchpoints, Producing Authentic Content Which Aligns To Both Youth & Student Trends & Your Brand Strategy
Jacob Willmore, Senior Communications Manager, Fred Perry

ADVERTISING & TARGETING – DOUBLE PERSPECTIVE

14.20 Exploiting Paid Social, Programmatic, Disruptive & Digital Advertising For Engaging Campaigns Which Capitalise On The Evolving Advertising Landscape

14.20 Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4

STUDENTS SPEAK OUT!

14.50 Which Factors, Challenges & Influences Shape Student Decision Making? From Course Selection & Shopping Habits To Social Platform Choices & Buying Lunch
Students From London Southbank University. Led By: Ja’Milla Henry and Queen Uwacu

15.15 Bonus Session: Reserved For Exclusive Conference Partner. To get involved in The Engaging Youth Conference, please call +44 (0)20 3479 2299 or email info@youthmarketingconference.com for more details.

15.35 Afternoon Refreshments, Youth Engagement Opportunities & Informal, Facilitated Networking

YOUTH ENGAGEMENT OPPORTUNITIES

Live Youth Clinic – Test Your Strategies!

Ask young people one-on-one what they think of your campaigns, social media, website or marketing ideas. Places strictly limited!

Vox Pops Series!
Listen to young people respond to YOUR questions in our very own Vox Pops Series.

Live Lounge Demos – Snapchat Special!
See how young people like to browse on social, what they look for, where they go to look for info and which articles are good or bad! Practical demonstrations from youth about how they use Snapchat, what they like and what turns them off!

VEVO CASE STUDY

16.05 Engaging Music Fans, 16-24
Senior Representative, Vevo

CUSTOMER JOURNEY

16.25 How Can You Inspire Youth & Students To Engage With Your Brand? How Can You Best Identify The Call To Action & Create A Seamless Journey Which Engages Them At Every Touch Point?
Paul Govey, Head of Student Communications & Marketing, The University of Manchester

VIDEO ENGAGEMENT SUCCESS

16.45 Make A Noise With Exciting Video Campaigns With Shareable Content Which Achieve Maximum Impact & Reach
Shane Kerr, Global Senior Brand Manager Durex, RB

BRAND RELAUNCH CASE STUDY

17.05 ITV Case Study – Rebranding Their Flagship Youth Channel ITV2
Reemah Sakaan, Director of Marketing & Media Planning – ITV Network, ITV

17.25 Official Close Of Conference & Chair’s Closing Remarks

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Engaging Youth Conference – Hot Trends & Insights, please email info@youthmarketingconference.com.

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