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Avoid FOMO & Take Just 1 Day OOO: Take Notes From O2, ITV, Google, TSB & schuh On Translating The Latest Youth Trends, Behaviours, Motivations & Mindsets

Insight-Led, Impactful, Influential Content & Marketing Campaigns To Engage Youth & Students: Monetise The Latest & Upcoming Youth Trends, Behavioural Insights, Social Media & Digital Innovations & Win Attention Now & In The Future In The Rapidly Changing Youth Market

A One-Day, Brand-Led Conference & Networking Event, 16th October 2018, Museum of London Docklands
Download The Brochure HERE | Secure One Of The Final Places Here

  1. Hot Youth & Student Trends & Behaviours - Get Ahead With Insights Into Rapidly-Changing Trends: Tap into youth behaviours, mindsets and motivations to stay relevant and future-proof your engagement strategies
  2. Boost Youth & Student Engagement – In Their Social Media Space! Next-level strategies to ensure you’re focusing on the right social platforms for maximum engagement and ROI
  3. Instagram • Facebook • Snapchat: Dig into what works and what to avoid on the hottest social platforms today
  4. Stand-Out, Authentic, Engaging Content: Create innovative campaigns with real ‘wow’ factor and measurable results
  5. Cultivate Powerful Brand-Influencer Relationships: New, creative approaches to drive effective youth and student engagement through online influencers and brand ambassadors
  6. Maximise Results With The Optimum Digital Channel Mix: Make a real impact with effective digital journeys and new technology innovations
  7. The Secrets To Innovative, Cost-Effective Video? Tell your brand’s story with authentic, engaging video content
  8. Smart, Next-Level Targeting & Advertising: Leverage data insights to deliver targeted, engaging campaigns which get results

Why Attend 2018's The Engaging Youth Conference - Trends & Insights?

  • Real-World, Best-Practice Advice From 27 Youth Marketing Experts In 1 Day
  • 12 Advanced Sessions Focused On Your Hottest Youth & Student Engagement Challenges
  • 5 Peer-To-Peer Discussions: Coaching & Upskilling | Vulnerable Customers | Personalisation | B2B | Employee Engagement
  • 5 Sector-Specific Peer Discussions: Higher Education | Retail | FMCG | Charity & Public Sector | Entertainment
  • 2 Hot Topic Panels: Trends & Behaviours Trailblazers | Youth Interactive Q&A
  • 3 Co-Chairs: 2 Brands, 1 University
  • Face-To-Face Advice Clinics With Young People - Find Out What Youths & Students Really Think!
  • Practical Case Studies & Real Experiences
  • Convenient, One-Day Interactive Conference Format
  • 1 Unmissable Day

12 Advanced Sessions On Your Hottest Youth & Student Marketing Challenges: Trends & Behaviours Insights • Hot Social Media Trends • Instagram • Facebook • Snapchat • Youth Interactive Q&A Panel • Face-To-Face Youth Advice Clinics • Engaging Content • Impactful Influencers • Video Cut-Through • Optimum Digital Mix • Effective Targeting & Advertising

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Can you help marketing professionals monetise youths and students? For more information on how to get involved, please call: +44 (0)20 3479 2299 or email partner@youthmarketingconference.com

Book an exhibition stand + 2 delegate places today for only £2,499 +VATBook your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

The Engaging Youth Conference - Hot Trends & Insights Programme:

08.30 Registration, Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks

Benvon Crumpler | Brand Director | Merlin Entertainments

TRENDS & BEHAVIOURS - Trailblazers Panel

09.20 Unlock Insights Into Shifting Youth Trends, Mindsets & Behaviours To Keep Your Brand Ahead & Power True Engagement Now & In The Future

Rhodri Evans | Brand Engagement Manager – Europe | Levi Strauss & Co.

Craig O’Boyle | Head of Entertainment & Media, Senior Industry Marketing & Client Engagement Director | Google

Lisa Hogg | EMEA Marketing Director | TOMS

Jaimie Fuller | Chairman | Skins

Samantha Haycock | Head of Brand | 20th Century Fox

SOCIAL MEDIA

09.50 Maximise The Power Of Social Media To Stay Relevant, Generate Impressive Returns & Boost Youth & Student Engagement - Where They Are!

Yaakov Chaliotis | Head of Digital & Creative Content | Department for Education

SOCIAL MEDIA Q&A

10.10 Stay Social, Stay Relevant! Ensure You’re Investing Time & Money On The Right Channels & That Your Brand Is Aligned With The Youth Of Today

Sam Mooney | Head of Social Media | Ministry of Sound Group

Mayur Paul | Director of Digital & Communications | KCLSU King’s College London

Samuel Regan-Asante | Product & Marketing Director | UNILAD Sound Group

Eoghan Beecher | Digital Fundraising Manager | Shelter UK

Euan Sked | Social Media Manager | Schuh

10.40 Morning Refreshment Break With Informal, Dedicated Sector Networking Discussions

  • Higher Education
  • Retail
  • FMCG
  • Charity & Public Sector
  • Entertainment

PLATFORM SNAPSHOTS - Quick Wins Advice

Top Tips For Engaging Youth & Students On Social Media Platforms – What Works Best & What Falls Flat?

11.10 INSTAGRAM
Tram-Anh Doan | Head of Digital Marketing (Social Media) | Bloomsbury

11.25 FACEBOOK
Lauren Smith | Social Media Manager | Cosmopolitan

11.40 SNAPCHAT
Speaker To Be Announced, Please Check The Website For Updates

YOUTH PANEL Q&A

c11.55 Youth & Student Insights: What’s Hot & What’s Not?

Facilitated by:

Charlie Wells | Head of Marketing & Audience Engagement | Girlguiding
Joined By Young People

12.30 Engage With The Youth Of Today

Gerry Nixon | Head of Youth Strategy | The National Student x Campus Media

12.50 Lunch & Informal Networking For Delegates, Partners & Speakers

PEER DISCUSSIONS

13.20 Informal Lunchtime Discussions

A) Measuring Engagement
Yolanda Valery | Head of Social Media Team | BBC World Service

B) Low-Budget Campaigns
John McCarthy | Executive Director of Marketing & External Relations | University of Salford

C) Engaging Through Instagram & Video
Mhairi Gowans | Digital Communications | Cambridge University

D) Data Protection

E) Augmented/Virtual Reality

13.50 Afternoon Co-Chairs’ Opening Remarks

Stuart Jackson | Head of Digital Customer & User Experience | TSB Bank

Tom Wright | Director of Digital Student Life | The University of Lincoln

ENGAGING CONTENT - Keynote

14.10 Stand Out In A Crowded Market & Keep Your Brand Front Of Mind With On-Point, Authentic & Engaging Content With Measurable Impact

Jo Burford | Community Manager, EMEA | Twitter

14.30 Bonus Session Reserved For Exclusive Conference PartnerTo get involved in The Engaging Youth Conference - Hot Trends & Insights, please call +44 (0)20 3479 2299 or email partner@youthmarketingeconference.com for more details.

INFLUENCERS

14.50 Collaborate Successfully With Online Influencers & Brand Ambassadors To Build Authentic, Real Engagement & Capture Youth Attention

Ben Bartlett | Senior Youth Coach Developer | The Football Association

VIDEO - Case Study

15.10 Harness The Power Of Video To Cut Through With Stand-Out, Engaging Content

Lillian Betty | Head of Strategic Partnerships | Time Inc. UK
15.30 Afternoon Refreshment Break With Informal Networking

DIGITAL MIX - ROI

16.00 Optimise Your Digital Channel Mix To Boost Youth Engagement & Achieve Measurable ROI

Dominic O’Connor | Digital & Security Sales Director | Telefónica O2

TARGETING & ADVERTISING

16.20 Reach & Engage Your Target Audience & Drive Results With Smart, Next-Level Targeting & Advertising Strategies

Clare Phillips | Head of Brand | ITV

16.40 Co-Chair’s Closing Remarks & Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Engaging Youth Conference - Hot Trends & Insights, please email info@youthmarketingconference.com