Menu Close

Newly Confirmed Speaker From Merlin Entertainment! 27 Speakers Including LEGO, Tomy, Beano & BBC Unveil On-Trend Social Strategies, Insight-Led Content & Conversion-Boosting Marketing To Engage Kids & Hit The Mark With Parents

On Trend Social Strategies, Insight-Led Content & Conversion-Boosting Marketing To Engage Kids & Win Over Parents: Trend-Led Insights To Create A Buzz With Kids, Win Over Parents & Boost Brand Success With Engaging, Responsible Content & Optimised Social, Video, Digital & Technology Channel Strategies.
A One-Day, Industry-Led Conference & Networking Event, 16th May 2019, Museum of London, Docklands

GIC Kids & Parenting - Speaker Horizontal - Draft 1-01 13.2

Master The Latest Family Insights To Push Your Brand Ahead Of Evolving Trends With Stand Out Content, Engaging Messages & Innovative Campaigns Across Both Traditional & Digital Channels:

  1. Get Inside The Mindset Of Kids: Understand what’s cool for kids to align your marketing strategies for maximum engagement
  2. On Track For Parental Approval? Explore what parents want for their kids to create brands that appeal to kids, mums and dads alike
  3. Speak To Every Family! Guarantee brand cut through and reach by ensuring you know how to target and engage the whole family
  4. Impress Kids On Social Media - Compliantly! The best platforms on social media to grab kids’ attention time after time with exciting and compliant content
  5. Resonate With Parents On Social Media: Create long-term brand advocates by reaching out to parents on social with insight-led content
  6. Changing Media Consumption: Is TV still relevant? Keep your marketing strategy relevant and understand the best ways to engage with video content
  7. Responsible & Safe Digital Engagement: Stay ahead of the latest rules and regulations to safeguard kids and build parental trust for a successful brand!
  8. Ultimate Conversions For All Channels! Determine the effectiveness of your channel spend for relevant, targeted communications across all channels
  9. Keep Up With The Kids! Get above and beyond the latest digital advances and innovations to push your brand to the next technological level
  10. Create Stand-Out, Trend-Led Content: Keep your messages fresh and insight-driven to create a buzz, boost ROI and get families buying from your brand
logos 1200

PLUS! This Engaging Kids & Marketing To Parents Conference Also Features:

  • 27 Market-Leading Kids & Parents Brands Speaking In Just 1 Day Including Toy Manufacturers, Food & Drink, Broadcasters, Charities, Publishers & Many More
  • Live Q&A With Frank Feedback: Kids Speak Up & Parents’ Honest Opinions
  • Family Insights Panel Featuring: LEGO, Pan Macmillan, Aunt Bessie's, Culture Mile, Decathlon & Kerry Foods
  • 6 Facilitated Peer-To-Peer Discussions: Teens, Gender, Responsible Marketing To Parents, Top Marketing Mistakes 13-16, Influencers & Partnerships
  • Senior-Level Networking
  • Interactive Voting
  • Open Q&A

Kids Trends & Insights • Parents Trends & Insights • Kids Insights Q&A • Family Trends & Insights • Engaging Kids On Social Media • Resonate With Parents On Social Media • Parents Panel • Video Case Study • Responsible Digital Engagement • Channels & Conversions • Advancing Audience Segmentation • Digital Advances & Innovations • Engaging Content

08:30 Registration, Morning Coffee & Objective Setting

09:00 GIC Welcome & Morning Chair’s Opening Remarks
Florence Symington, Head of Marketing, Eureka! The National Children’s Museum

09.15 Kids Engage With Campaigns To Produce Fantastic Advertising Which Appeals, Excites & Ultimately Sells
Helenor Gilmour, Director of Insight, Beano Studios

09.35 Get Parents Bought In (& Buying!) With Parent-Led Communications & Insight-Based Marketing To Boost & Maintain Sales
Heidi Steel, Brand Manager EMEA, The Gro Company

09.55 Honesty is the best policy! Find out if you’re being heard by kids from our fair and square panel of schoolchildren and make sure you’re getting it right!

10.25 Morning Refreshment Break With Informal Networking

10.55 Get The Thumbs Up From Kids, Parents & Grandparents Alike To Ensure Your Brand Speaks To The Whole Family For Ultimate Brand Cut-Through & Long-Term Loyalty

Marius Lang, Head of Marketing UK Ireland, LEGO

Anna Bond, Sales & Brand Director, Pan Macmillan

Samantha Dolan, Senior Brand Marketing Manager, Aunt Bessie’s

Jamie Reece, Senior Marketing Manager, Culture Mile

Izabella Angelova, Head of Brand & PR, Decathlon UK

Dawn Spencer, Marketing & Category Director, Kerry Foods

Catherine McLaughlin, Strategic Lead, Sport England 

Marianne McGoldrick, Sales & Marketing Director, Legoland Windsor Resort at Merlin Entertainments

11.25 Reach Kids On Social Media By Perfecting Your Channel Mix With Insights Into Creating Captivating Yet Responsible Messages

Marnie Winter-Burke, Senior Digital Marketing Officer For Childline, Childline

11.45 Bonus Session Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email

12.00 Get Parents On Board With Your Brand Through Effective Communication Which Drives Social Media Engagement & Brand Success

12.00 Perspective One: Emilie Stephenson, Head of Brand, innocent drinks

12.20 Perspective Two: Nicola Jenkins, Head of UKI Marketing, Tomy

12.40 Honest Opinions From Parents Directly
Are you really ticking parents’ boxes? Get the full details from our panel of Mums, Dads and parental gatekeepers on how they feel about your brand message and what they look for in a brand to decide if it’s right for their family.

13.10 Lunch & Informal Networking For Speakers, Delegates & Partners

13.40 Informal Peer-To-Peer Discussions

A) Teen Audiences: Jamie Dodds, Head of Marketing BBC Children’s, BBC

B) Influencers: Chris Lock, European Marketing Director, The Collective UK

C) Gender Stereotypes: Samantha Haycock, Head of Brand, 20th Century Fox Home Entertainment

D) Responsible Marketing To Parents: Nadine Hellmann, CEO & Founder, Little Tummy

E) Brand Partnerships: Joanna Pacey, Marketing Manager, Bookabees

F) Top Mistakes To Avoid When Marketing To 13-16s: Daniel Rossall Valentine, Head of Campaign, Royal Academy of Engineering

14.10 Afternoon Chairs’ Opening Remarks
Paul Simmons, Head of Marketing, Marwell Wildlife

14.15 What’s The Future Of Video? Keeping Your Marketing Strategy Relevant To The Changing Media Landscape For Exciting & Effective Content

14.35 Bonus Session Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email

14.50 Ensure You’re Up-To-Date On The Latest Rules & Regulations To Safeguard Kids & Build Parental Trust Whilst Still Generating Fantastic Content For Optimal Engagement

15.05 Optimise Your Channel Mix By Understanding Your Audience To Ensure Campaigns Reach Children & Parents Alike For Greater ROI & Conversions

David Lawlor, Brand Manager UK & Ireland, WaterWipes (Irish Breeze)

15.30 Afternoon Refreshment Break With Informal Networking

15.55 Ella’s Kitchen present on their ‘outside-the-box’ approach to audience segmentation, correlating behaviours with attitudes to create personas and ultimately develop growth platforms to target from.

Michelle Green, Group Product Manager, Ella’s Kitchen

16.15 Times Are Changing! Keep Up With The Kids & Discover How To Use New Technologies & Innovations To Go Beyond The Latest Trends

Joshua Davidson, Co-Founder & Managing Director, Night Zookeeper

16.30 Gain insight into how HarperCollins has engaged children and parents alike by generating innovative campaigns which successfully target this duel market audience.

HarperCollins Children’s Books Brand Strategy Director presents on how to successfully market heritage brands to a cross generational audience. The session will consider how to ensure relevance to contemporary families whilst maintaining classic status, what makes a heritage brand evergreen and how to leverage your content across multiple touch points and channels to engage your audience.

Alison Ruane, Brand Strategy Director, HarperCollins

16.50 Create Stand-Out Content To Win Fans & Boost Brand Success By Maintaining An Authentic & Entertaining Presence Across Digital & Traditional Channels

16.50 Perspective One: Hannah Rowlands, Marketing & Digital Manager, Sanrio

17.10 Perspective Two: Annalisa Fanali, Senior Brand Manager Captain Bird's Eye Portfolio, Birds Eye Ltd

17.30 Chair’s Closing Remarks & Official Close Of Conference

Can You Help Brands Better Engage Kids & Market To Parents? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email

Book An Exhibition Stand & 2 Delegate Passes Before The End Of Today For Only £1,899 (SAVE £600)Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

PLUS! Have you seen our sister event; The Influencer Marketing Day on 14th May in London? Hear from leading speakers including Sky, Trainline, Photobox, Jagex Games Studio, Visit Britain, Hive and more as they unveil winning strategies to engage your target audience with eye-catching, authentic and effective influencer marketing campaigns.Download the brochure here for more information.

influencer speaker tile