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Monetise Trends & Cut Through With Authentic, Inspiring Marketing To Engage Youth & Students: Unlock The Latest Youth & Student Trends, Insights & Spending Behaviours & Sky-Rocket Sales With Savvy Marketing & Social Media Strategies, Influencer Content, Video & Advertising Innovations Engage Youth & Students
One-Day, Brand-Led, Practical Conference, 15th October 2019, Cavendish Conference Centre, Central London

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27 Cross-Sector Speakers Share Their Insights & Experiences Into How Brands & Higher Education Can Harness The Hottest Insights Into Youth & Student Behaviours, Habits & Values To Create Authentic Social Media & Digital Campaigns & Content That Drives Engagement With Youth Audiences:

  1. The Hot Youth & Student Trends, Insights & Behaviours Which Will Skyrocket Sales: Tap into the latest trends, key drivers and mindsets to remain relevant and unlock spend
  2. Stand-Out Social Media Strategies That Grab Attention! Keep pace with platform updates and youth preferences to ensure your social campaigns hit the mark and drive revenue
  3. Authentic, Relevant & Compelling Content: Innovative content strategies that engage youth and students and clearly impact the bottom line
  4. Unlock The Power Of Video: Practical insights to create eye-catching video content on any budget
  5. Cut Through With Powerful Influencer Campaigns: Harness authentic influencer-audience relationships to create value-driven partnerships
  6. Become First-Choice With Innovative Student Recruitment Strategies: Attract domestic and international students with engaging campaigns
  7. Future-Proof Your Instagram Content Strategy: Innovative formats to maximise your engagement and future-proof your Instagram content strategy
  8. Maximise ROI Through Optimum Channel Strategies: Ensure the success of your digital channel mix to drive engagement and returns
  9. Savvy Targeted Advertising & Paid Social Strategies: Best-practice advice to ensure you are achieving ROI and cut through to youth audiences

PLUS! This Engaging Youth Conference - Hot Trends & Insights Also Features:

  • 27 Market-Leading Youth & Student Brands Speaking In 1 Inspiring Day
  • Youth & Student Mythbusting! Direct feedback on the key questions you want answered!
  • Fresh & Innovative Ideas: Problem-solve with your peers!
  • Interactive Youth & Students Live Q&A
  • Dedicated Higher Education Stream & Innovation Breakouts
  • 7 Informal Peer Discussions: A) Conversions B) Small Budget, Big Reach! C) Creating Content With Students D) Youth Language & Communication E) Media Consumption F) Purpose-Based Marketing G) Ethics & Advertising
  • 5 Hot Topic Panels: Trends & Behaviours ✓ Social Media Q&A ✓ Student Recruitment ✓ Live Youth Q&A ✓ Ask Students Directly
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27 Marketing & Digital Directors Tackle Your Toughest Youth Marketing Challenges In 1 Day: Hot Trends & Behaviours • Social Media Strategies • Engaging Content • Youth Insights Panel • Innovative Video • Authentic Influencer Partnerships • Student Recruitment – HE Stream • Innovation Breakouts • Brand Stream • Instagram Success • Student Insights Panel • Targeted Advertising & Paid Social

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Monetise Trends & Cut Through With Authentic, Inspiring Marketing To Engage Youth & Students: Unlock The Latest Youth & Student Trends, Insights & Spending Behaviours & Sky-Rocket Sales With Savvy Marketing & Social Media Strategies, Influencer Content, Video & Advertising Innovations Engage Youth & Students
One-Day, Brand-Led, Practical Conference, 15th October 2019, Cavendish Conference Centre, Central London

Please See Below For The Engaging Youth Conference - Hot Trends & Insights Programme Outline.
For The Full Agenda, Please Click Here >>


 

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08.30 Registration, Morning Coffee & Objective Setting

09.000 GIC Welcome, Interactive Voting Introduction & Morning Chairs’ Opening Remarks

Hot Trends & Behaviours - Panel Discussion

09.10 Tap In To Key Insights Into Youth & Student Behaviours & Habits To Remain Relevant, Unlock Spend & Skyrocket Sales

Tara Clark, Head of Social Media Analytics, BBC
Matt Blakeley, Regional Head of Participation & Growth (East), England & Wales Cricket Board (ECB)
Harley Johnson, Client Partnerships Account Director, LADbible Group
Catherine McLaughlin, Strategic Lead, Sport England

Social Media

09.40 Send Engagement Levels Through The Roof With Forward-Thinking Social Media Strategies That Resonate With Youth Audiences To Drive Revenue

Kenon Man, Head of Digital Marketing, Swansea University

Social Media - Live Q&A

10.00 Remain Relevant & Authentic On Social Media & Ensure That Your Brand Strategy Appeals To The Values & Habits Of Youth Audiences Today

Christine Joos, Head of Digital Creative, TK Maxx
Jaine Sykes, Head of Digital, ITV
Chloe Bebbington, Social Media Marketing Manager, River Island
Nicola Gee, Social Media Manager, WWF-UK
Maria McKenzie, Social Media Communications Manager, Lonely Planet

10.30 Morning Refreshment Break With Informal Networking

Engaging Content - Live Q&A

11.00 Engaging Content It Doesn't Have To Look Good If It's Got Great Personality: Creating Content That People Actually Like

Anna Clare, Head of Digital, innocent Drinks

11.20 Bonus Session Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@youthmarketingconference.com

Youth Insights - Live Q&A

11.40 Youth Insights: Mythbusting!

Our youth panel bust the myths on their social media habits, values, interests and what they look for in a brand.

Video

12.10 Unlock The Power Of Video To Boost Brand Engagement With Youth Audiences Through Innovative & Eye-Catching Content

Mish Mayer, Head of Original Content, VEVO
Corrina Kavanagh, Audience Development Manager,
Columbia Records

Informal Peer-To-Peer Discussions

13.20 Informal Peer-To-Peer Discussions

A) Conversions

Jas Deogan, Head of Content, giffgaff

B) Small Budget, Big Reach!

Felicity Walters, Senior Creative & Content Manager, EMEA, UGG

C) Creating Content With Students

David Gilani, Student Communications & Engagement Manager, Middlesex University

D) Youth Language & Communication

F) Purpose-Based Marketing

E) Media Consumption

G) Ethics & Advertising