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Engage Youth & Students With Inspiring, Authentic & Profitable Marketing Campaigns! Monetise The Latest & Upcoming Youth & Student Trends, Behavioural Insights, Social Media & Digital Innovations To Cut Through, Connect & Boost Your Impact & Returns. 7th Annual Event Goes Virtual! A Virtual, Brand-Led, One-Day Conference & Networking Event, 12th May 2021. Group Discounts Available! Call +44 (0)20 3479 2299 for details.

25 Cross-Sector Speakers Share Their Insights & Experiences Into How Brands & Higher Education Can Harness The Hottest Insights Into Youth & Student Behaviours, Habits & Values To Create Authentic Social Media & Digital Campaigns & Content That Drives Engagement With Youth Audiences:


  1. Keep Up With Youth & Student Trends & Insights In The New Normal: What’s hot, what’s not? What motivates, what’s driving spending, what’s connecting emotionally and where?
  2. Insight-Led Social Media Strategies For All-Out Engagement: Drive revenues with innovative, fast-paced, adaptive and authentic campaigns on the right platforms
  3. Maximise Instagram & Snapchat Engagement! Insight-led strategies to stay ahead of the pack
  4. Youth & Students Feedback Lounge – Young People & Students Respond! Find out directly which challenges and cultural factors which influence and shape young people and students today
  5. Influencer Strategies Done Right: Drive brand purpose, build community, advocacy and trust with powerful and measurable influencer marketing
  6. Digital Innovations, Exciting New Tech & The Digital Mix: Make a real impact and boost ROI with effective digital journeys and new technology innovations
  7. Cut-Through, Authentic Content & Comms: Grab the attention of digital natives insatiable for new content with on-point, engaging content with measurable impact
  8. Boost Student Engagement & Shape Decision Making: Generate exciting content which attracts prospective applicants and engages current students
  9. High-Profile, Attention-Grabbing Video: Tell your brand’s story, connect and resonate with the power of video
  10. Drive Conversions With Targeting & Advertising: Target audiences, generate shares, engagement and impressive returns

What's New At The 7th Annual Engaging Youth Conference - Hot Trends & Insights? 


  1. 25 Market-Leading Youth & Student Brands Speaking From A Cross-Sector Of Industries
  2. 1 Inspiring, Virtual Youth Marketing Conference!
  3. Youth & Student Mythbusting! Join the Youth and Student panellists in our virtual discussion lounge for an informal chat over a cup of coffee. Ask your burning questions about what makes them tick, the causes they really care about and discover their vision for the future
  4. Fresh & Innovative Ideas: Problem-solve with your peers!
  5. Interactive Youth & Students Live Q&A
  6. Dedicated Higher Education Stream & Innovation Breakouts
  7. 7 Informal Peer Discussions: A) Climate Change & Sustainability B) Mental Health C) Gaming D) Diversity and LGBTQ+ E) Brand Activism and Social Consciousness F) Video G) Travel H) Music
  8. 3 Hot Topic Panels: Trends & Behaviours ✓ Live Youth Q&A ✓ Standout Comms & Content
  9. 7th Annual Sell-Out Event!

Why Attend This Virtual 7th Annual Engaging Youth Conference - Hot Trends & Insights? 


1

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

2

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

3

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

4

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

5

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

6

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.

Go Virtual & Join Us At This 7th Annual Youth Marketing Conference - It’s Easy! All you need is good internet access and a password which we will provide. No need to download any specific software or apps. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

You'll Be In Safe Hands At This 7th Annual Youth Marketing Conference. Here's What Previous Attendees Have To Say:


"Highly-valuable and informative day, both through content discussed and networking."

Untitled gr

"Thought provoking! Lots of new ideas to check and challenge within our business."

"Massively informative and insightful."

Untitled wb

22 Marketing & Digital Directors Tackle Your Toughest Youth Marketing Challenges In 1 Day: Trends & Behaviours ✓ Dynamic Social Media Strategies ✓ Engaging Instagram ✓ Youth & Students Respond! ✓ Influencer Strategies Done Right ✓ Digital Innovation ✓ Snapchat Strategies ✓ Standout Content & Comms ✓ Student & Higher Education Marketing In Focus ✓ Video Masterclass ✓ Savvy Targeting & Advertising

This Is Your Unique Chance To Get Involved With The Virtual Engaging Youth Conference!

Can you help brands to capitalise on youth and student engagement? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@youthmarketingconference.com.

This is not a conference filled with agencies. It's the 7th annual event attended by Marketing and Brand Directors from industry-leading youth brands. It’s a rare opportunity for tailored conversations and in-depth discussion with senior decision makers. After months of extensive research, this conference has been written by in-house Marketing and Brand Directors, for those targeting the youth demographic and is attended and led by senior-level decision makers looking to engage youth and students with inspiring, authentic and profitable marketing campaigns.

Engage Youth & Students With Inspiring, Authentic & Profitable Marketing Campaigns! Monetise The Latest & Upcoming Youth & Student Trends, Behavioural Insights, Social Media & Digital Innovations To Cut Through, Connect & Boost Your Impact & Returns. 7th Annual Event Goes Virtual! A Virtual, Brand-Led, One-Day Conference & Networking Event, 12th May 2021

Download the conference brochure for the programme in a PDF version, here >>

08.50 Log In, GIC Welcome & Explore The App

09.05 Morning Chair's Welcome & Opening Remarks

Emma Duke, Head of Communications - Oxford Education, Oxford University Press

Hot Trends & Behaviours - Panel Discussion

09.15 Capitalise On Emerging Trends & Insights In The 'New Normal' Of Youth & Student Culture, Behaviours, Expectations & Spending

  • All change! The world has seen unprecedented change in 2020, but where has this left youth and students today? Who are Gen-Zers really - from their values, identity, ambitions, relationships and careers to their need for collaboration, creativity, loyalty and meaning?
  • How are media consumption, lifestyle and spending habits evolving and changing in the new  normal?
  • Ensure your brand stays relevant, on-trend and genuine in the eyes of savvy youth and students

Massimo De Zordo, Marketing Director Consumer, Philips

Emma Leech, Director of Marketing and Communications, Nottingham Trent University

Carmen Fernández Márquez, Head of Brand Standards & Operations Excellence, Burger King Spain

Massimo De Zordo, Head of Marketing, Formerly McDonald's, Lavazza, RB and Chelsea FC

Stephanie de Heer, Global Director Communications, Rainforest Alliance

Dynamic Social Media Strategies

09.50 Drive Revenue With Fast-Paced, Adaptive & Insight-Led Social Media Strategies For All-Out Youth & Student Engagement

  • Drive your brand growth with innovative and authentic social media campaigns which resonate and connect with 16-24 year olds on the right platforms
  • Evaluate the varying degrees of success brands have had with gaining organic shares on platforms like TikTok, Snapchat and Instagram among youth and student peer groups
  • Unpick the numbers to identify the current, relevant metrics to demonstrate social media engagement and ROI and secure senior buy-in
  • What’s the future of social? What are the new and emerging opportunities?

Emma Binns, Social Media & Digital Engagement Officer, Loughborough University

Engaging Insta Case Study

10.15 Maximise Instagram Engagement With Insight-Led Content Plans & Strategies

  • What quantifiable role does Instagram have in the path to purchase?
  • How can we measure, refine and increase the profitability of our Instagram activities?
  • Capitalise on innovative engagement opportunities with Instagram Stories, IGTV, paid advertising
    models and effective content and timing strategies

Lauren Smith, Head of Social Strategy, Hearst UK

10.40 Morning Coffee Break & Informal Networking

Young People & Students Respond! Live Open Q&A

11.00 Your Chance To Ask!

Pose your questions and find out about the challenges and cultural factors which influence and shape the decision-making processes of young people and students today. From lockdown, to cancelling freshers week, to TikTok and Black Lives Matter, what’s on your agenda today? What myths about Gen Z really annoy you and what do you really look for in a brand? Which campaigns or brands impress you the most and why?

Filip Michl, Union Chair of the Student Parliament, Essex University

Courtney Morgan, Student Representative for Student's Union Committee & NUS, Disabled Students’ Delegate, University of Bath

Laith Jaafar, Deputy President Student’s Union & Social Sciences & Arts College Officer, Sheffield Hallam University

Joe Castledine, JCR President of St Mary's College, Durham University

Influencer Strategies Done Right!

11.40 Drive Engagement, Authenticity & Reach With Powerful, Measurable Influencer Marketing & Brand Ambassador Strategies

  • Discover how the right branded digital content and influencer partnerships can drive brand purpose, build community, advocacy and trust with youth and students
  • A match made in heaven! Top tips on how to find the right influencer for your brand that aligns with your values and engages young people and students
  • “You've sold out!” Work with your influencer to produce content that feels authentic and genuine to their followers
  • Discover how to measure and track influencer marketing value through tangible metrics
  • Collaborate with macro and micro influencers to reach new customer segments and drive engagement

Cassandra Freeman, Social Media Officer, RSPCA

Digital Innovation - Double Perspective

12.05 Exciting New Technologies Taking Digital Natives By Storm & How Brands Can Take Their Digital Channel Mix To The Next Level

  • From AI, VR, AR, voice and personalisation – what new technologies are Gen Zers buying into now?
  • Create an authentic, engaging and seamless journey which reaches audiences at the right touchpoints for today’s digital-savvy generation
  • Walk the line between integrating your platforms and content strategies to ensure consistent brand messaging, while maintaining channel differentiation
  • Successfully integrate new technologies and innovations into your multi-channel journeys to boost ROI and stand out from the crowd

Alexandra Willis, Head of Communications, Content & Digital, AELTC

12.30 Lunch Break & Informal Networking

13.35 Afternoon Chair's Opening Remarks

Eóin Lally, Head of Global Marketing & Recruitment, Birkbeck, University of London

Young People & Students Respond! Live Open Q&A

13.35 Your Chance To Ask!

Pose your questions and find out about the challenges and cultural factors which influence and shape the decision-making processes of young people and students today. From lockdown, to cancelling freshers week, to TikTok and Black Lives Matter, what’s on your agenda today? What myths about Gen Z really annoy you and what do you really look for in a brand? Which campaigns or brands impress you the most and why?

Conor Rubalcava, Student Union Ents Officer, Dublin Business School
Barbara Pereira, Union Affairs Officer, Leeds Beckett Students’ Union 
Sophie Churchill, Chair of the Wellbeing Union Development Committee, Kings College London
Courtney Morgan, Student Representative for Student's Union Committee & NUS Disabled Students’ Delegate, University of Bath 

Facilitated Breakout Discussions

14.05 Facilitated Breakout Discussions

A. Climate Change & Sustainability
Pilar Pedrinelli, Global Public Engagement Manager, Rainforest Alliance

B. Raising Awareness Of Eating Disorders
Christine Joos, Ambassador, Beat, The UK's Eating Disorder Charity

C. Gaming
James Day, Director of Community, Dovetail Games

D. Music
Louise Hodges, Head of Consumer Communications, Virgin Money

E. Brand Activism & Social Consciousness
Stephanie de Heer, Global Director Communications, Rainforest Alliance

F. Diversity & LGBTQ+
Dan Sellinger, Head of Communications, Students & Professional Services, University of Oxford

G. Youth & Students Feedback Lounge

TiKTok Brand-Side 101

14.45 Get To Grips With TikTok Trends & The Role Of Brands On The Platform

But isn't TikTok just people dancing and copycat memes? From the NFL to Chipotle brands are succeeding on TikTok - but how do you start off and is it worth it? From Kombucha Girl to #swipe, how can marketing professionals keep an eye on the latest TikTok fuelled trends and keep up with the kids?

Jake Buchanan, Head of Content, The Prince's Trust

Standout Comms & Content - Panel Discussion

15.10 Connect With Digital Natives Insatiable For New Content - Grabbing Attention (& Keeping It) In An Era Of Hyper-Connectivity

  • Create content for a generation of content creators – tailored, insight-led content strategies which cut through and create long-term, engaged fans and advocates
  • What do young people want to engage with when it’s all about ‘brand me’? Shift content strategies in line with changing online culture to create on-brand, relevant campaigns which breathe authenticity and truly resonate with youth audiences
  • Measure the unmeasurable! Did they like your posts? How can you tell? And what has it done for brand growth?
  • With such a “quick-to-switch-off” audience, what gets young people engaged and choosing your brand over others?

Ian Baxter-Crawford, Head of Youth Marketing & Advocacy, The Prince's Trust

Jaine Sykes, Head of Digital Content & Strategy, ITV

Louise Hodges, Head of Consumer Communications, Virgin Money

David Cuen, Director of Content Communities, Booking.com

15.50 Afternoon Refreshment Break With Informal Networking

Student & Higher Education Marketing In Focus

16.10 Which Key Factors, Challenges & Influences Shape Student Decision Making? From Course Selection To Shopping Habits To Social Platform Choices To Buying Lunch!

  • How has Covid-19 changed the face of student and HE marketing? Where do we go from here to drive applications?
  • What impact has the start of term September 2020 had on student trust and university reputation?
  • What innovative social media campaigns and tactics can universities and HE use to engage students without breaking the bank?
  • Big names on campus! What can universities do to engage student advocates and ambassadors to create authentic, student-led content for your campaigns?
  • How do we create engaging content that relates to students on an emotional level and balance cultivating a customer-centric, engaging tone of voice with gravitas as a university?

Charlotte Renwick, Associate Director – Student Marketing & Recruitment, Leeds Beckett University

Digital Innovation - LEGO Group

16.35 Exciting New Technologies Taking Digital Natives By Storm & How Brands Can Take Their Digital Channel Mix To The Next Level

  • From AI, VR, AR, voice and personalisation – what new technologies are Gen Zers buying into now?
  • Create an authentic, engaging and seamless journey which reaches audiences at the right touchpoints for today’s digital-savvy generation
  • Walk the line between integrating your platforms and content strategies to ensure consistent brand messaging, while maintaining channel differentiation
  • Successfully integrate new technologies and innovations into your multi-channel journeys to boost ROI and stand out from the crowd

Jaime Bobillo, South Europe Digital Senior Manager, Digital Consumer Engagement, LEGO Group

17.00 Chair's Closing Remarks & Close Of Conference

Global Insight Conferences is a rapidly-expanding and highly entrepreneurial conference company with a number of graduate job vacancies. We only employ individuals who are passionate about conferences, passionate about their personal growth and performance and passionate about being the best. Please send your CV with a covering letter to hr@globalinsightconferences.com