Menu Close

Pizza Hut Is Now Confirmed To Join Our 29 Strong Speaker Line Up! Discover How To Monetise Trends & Engage Youth & Students With Strategies From The Likes Of ITV, Unilever & University Of York

Monetise Trends & Cut Through With Authentic, Inspiring Marketing To Engage Youth & Students: Unlock The Latest Youth & Student Trends, Insights & Spending Behaviours & Sky-Rocket Sales With Savvy Marketing & Social Media Strategies, Influencer Content, Video & Advertising Innovations.
A One-Day, Brand-Led, Practical Conference, 15th October 2019, Brand New Luxury Venue - Cavendish Conference Centre, Central London

The Engaging Youth Conference - Hot Trends & Insights - Monetise Trends & Cut Through With Authentic, Inspiring Marketing To Engage Youth & Students: Unlock The Latest Youth & Student Trends, Insights & Spending Behaviours & Sky-Rocket Sales With Savvy Marketing & Social Media Strategies, Influencer Content, Video & Advertising Innovations.
A One-Day, Brand-Led, Practical Conference, 15th October 2019, Brand New Luxury Venue - Cavendish Conference Centre, Central London

5 across new

29 Cross-Sector Speakers Share Their Insights & Experiences Into How Brands & Higher Education Can Harness The Hottest Insights Into Youth & Student Behaviours, Habits & Values To Create Authentic Social Media & Digital Campaigns & Content That Drives Engagement With Youth Audiences:


  1. The Hot Youth & Student Trends, Insights & Behaviours Which Will Skyrocket Sales: Tap into the latest trends, key drivers and mindsets to remain relevant and unlock spend
  2. Stand-Out Social Media Strategies That Grab Attention! Keep pace with platform updates and youth preferences to ensure your social campaigns hit the mark and drive revenue
  3. Authentic, Relevant & Compelling Content: Innovative content strategies that engage youth and students and clearly impact the bottom line
  4. Unlock The Power Of Video: Practical insights to create eye-catching video content on any budget
  5. Cut Through With Powerful Influencer Campaigns: Harness authentic influencer-audience relationships to create value-driven partnerships
  6. Become First-Choice With Innovative Student Recruitment Strategies: Attract domestic and international students with engaging campaigns
  7. Future-Proof Your Instagram Content Strategy: Innovative formats to maximise your engagement and future-proof your Instagram content strategy
  8. Maximise ROI Through Optimum Channel Strategies: Ensure the success of your digital channel mix to drive engagement and returns
  9. Savvy Targeted Advertising & Paid Social Strategies: Best-practice advice to ensure you are achieving ROI and cut through to youth audiences
GIC-Youth---Rotating-Logo no ladbible

PLUS! This Engaging Youth Conference - Hot Trends & Insights Also Features:

  • 29 Market-Leading Youth & Student Brands Speaking In 1 Inspiring Day
  • Youth & Student Mythbusting! Direct feedback on the key questions you want answered!
  • Fresh & Innovative Ideas: Problem-solve with your peers!
  • Interactive Youth & Students Live Q&A
  • Dedicated Higher Education Stream & Innovation Breakouts
  • 7 Informal Peer Discussions: A) Conversions B) Small Budget, Big Reach! C) Creating Content With Students D) Youth Language & Communication E) Media Consumption F) Purpose-Based Marketing G) Ethics & Advertising
  • 5 Hot Topic Panels: Trends & Behaviours ✓ Social Media Q&A ✓ Student Recruitment ✓ Live Youth Q&A ✓ Ask Students Directly
  • 6th Annual Sell-Out Event 
3-pics-down
5 pics with massage

Our Previous Delegate Testimonials Speak For Themselves:


"Highly-valuable and informative day, both through content discussed and networking."

Untitled gr

"Thought provoking! Lots of new ideas to check and challenge within our business."

Untitled uni

"Massively informative and insightful."

Untitled wb

29 Marketing & Digital Directors Tackle Your Toughest Youth Marketing Challenges In 1 Day: Hot Trends & Behaviours • Social Media Strategies • Engaging Content • Youth Insights Panel • Innovative Video • Authentic Influencer Partnerships • Student Recruitment – HE Stream • Innovation Breakouts • Brand Stream • Instagram Success • Student Insights Panel • Targeted Advertising & Paid Social

Monetise Trends & Cut Through With Authentic, Inspiring Marketing To Engage Youth & Students: Unlock The Latest Youth & Student Trends, Insights & Spending Behaviours & Sky-Rocket Sales With Savvy Marketing & Social Media Strategies, Influencer Content, Video & Advertising Innovations 
One-Day, Brand-Led, Practical Conference, 15th October 2019, Cavendish Conference Centre, Central London

Please See Below For The Engaging Youth Conference - Hot Trends & Insights Programme Outline.
For The Full Agenda, Please Click Here >>

 

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chairs’ Opening Remarks

Aparna Sundaresh, Global Brand & Digital Director, Lipton, Unilever

Hot Trends & Behaviours - Panel Discussion

09.10 Tap In To Key Insights Into Youth & Student Behaviours & Habits To Remain Relevant, Unlock Spend & Skyrocket Sales

Tara Clark, Head of Social Media Analytics, BBC

 

 

Matt Blakeley, Regional Head of Participation & Growth (East), England & Wales Cricket Board (ECB)

 

 

Catherine McLaughlin, Strategic Lead, Sport England

 

 

Sophia Field, Research Manager, Channel 4

Social Media Trends

09.40 Send Engagement Levels Through The Roof With Forward-Thinking Social Media Strategies That Resonate With Youth Audiences To Drive Revenue

Kenon Man, Head of Digital Marketing, Swansea University

Social Media Insights - Live Q&A

10.00 Remain Relevant & Authentic On Social Media & Ensure That Your Brand Strategy Appeals To The Values & Habits Of Youth Audiences Today

Christine Joos, Head of Digital Creative, TK Maxx

Jaine Sykes, Head of Digital, ITV

Chloe Bebbington, Social Media Marketing Manager, River Island

Nicola Gee, Social Media Manager, WWF-UK

Marnie Winter-Burke, Senior Digital Marketing Officer, NSPCC

Maria McKenzie, Social Media Communications Manager, Lonely Planet

Sonya Mooney, Digital Marketing Manager, Pizza Hut Restaurants UK

10.30 Morning Refreshment Break With Informal Networking

Engaging Content

11.00 Engaging Content It Doesn't Have To Look Good If It's Got Great Personality: Creating Content That People Actually Like

Anna Clare, Head of Digital, innocent Drinks

11.20 Bonus Session Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@youthmarketingconference.com

Youth People Respond - Live Q&A

11.40 Youth Insights: Mythbusting!

Our youth panel bust the myths on their social media habits, values, interests and what they look for in a brand.

Video - Double Perspective

12.10 Unlock The Power Of Video To Boost Brand Engagement With Youth Audiences Through Innovative & Eye-Catching Content

12.10 Perspective One
Mish Mayer, Head of Original Content, VEVO

12.30 Perspective Two
Corrina Kavanagh, Audience Development Manager, Columbia Records

Informal Peer-To-Peer Discussions

13.20 Informal Peer-To-Peer Discussions

A) Conversions
Jas Deogan, Head of Content, giffgaff

B) Small Budget, Big Reach!
Felicity Walters, Senior Creative & Content Manager, EMEA, UGG

C) Creating Content With Students
David Gilani, Student Communications & Engagement Manager, Middlesex University

D) Youth Language & Communication

F) Purpose-Based Marketing

E) Media Consumption

G) Ethics & Advertising


13.50 Afternoon Chairs’ Opening Remarks
Nancy Twynam, UK Marketing & Brand Director, BBC Studios

Influencers

14.00  Harness The Power Of Influencers To Create Partnerships That Cut Through To Youth Audiences & Drive Authentic Engagement

Nicole New, Senior Social Media Manager, Trainline

14.20 Bonus Session Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@youthmarketingconference.com

Channel Mix

14.40 With Youth Channel Preferences Constantly Shifting, How Can Brands Operate On The Best Channel Mix To Engage Youth & Students Most Effectively For ROI?

Hollie Heffernan, Group Social Creative Specialist, Treatwell

Dedicated Sector Breakouts - Tailor Your Day!

14.50 Please make your way to your dedicated brand or higher education breakout zones

Brand Stream: Innovations

14.55 Top Tips, Hot Trends, Inspired Innovations

A) Brand Loyalty

B) New Technologies

C) Engaging Alternative Youth Pathways

D) Remaining Relevant As They Age

Higher Education Stream: Student Recruitment Panel

14.55 Stand Out From The Crowd & Attract Students Both At Home & Internationally Through Engaging Campaigns Which Resonate & Drive Applications

Hannah Hughes, Head of Student Recruitment Marketing, University of York

Dr Maggie Leggett, Director of Marketing & Communications, Queen Mary University of London

Penny Eccles, Director of Marketing & Communications, Nottingham Trent University

Eóin Lally, Head of Marketing & Recruitment (Home) Birkbeck, University of London

Instagram - Case Study

15.25 Stay Ahead Of The Pack! Explore How Formats Such As IGTV, Stories & The Grid Can Be Used To Future-Proof Your Instagram Content Strategy

Lauren Smith, Head of Social Editorial Strategy, Hearst UK

15.40 Afternoon Refreshment Break With Informal Networking

Students Panel - Live Q&A

16.10 From Application To Ambassador!

Hear from students themselves and get their thoughts on what makes  them choose where to study, what forms of communication really engage with them and what inspires them to become a true advocate

Authentic Student Communications

16.40 Harness The Talent Pool Of Student Social Media Ambassadors To Drive Engagement With Your Target Audience

John McCarthy, Executive Director of Marketing, Recruitment & External Relations, University of Salford

Advertising & Paid Social

17.00 Harness The Power Of Targeted Advertising To Ensure Your Campaigns Reach & Engage Your Audience

Vittorio Boccanera, Paid Social Operational Lead, TransferWise

17.20 Chairs’ Closing Remarks

17.30 Official Close Of Conference

Why Not Get Involved With The Engaging Youth Conference - Hot Trends & Insights?

Can you help brands to capitalise on youth and student engagement? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@youthmarketingconference.com.

Book an exhibition stand and two delegate passes for just £2,299. Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.

5 across new

Capture Audience Attention With New, Authentic & Measurable Influencer Marketing Strategies: Drive Engagement & Authenticity With Powerful Influencer Marketing Strategies & Streamline The Journey From Finding The Right Influencer To Building Long-Term Relationships While Measuring Success & ROI Throughout.
A Brand-Led, One-Day Conference & Networking Event, 5th November 2019, Museum of London Docklands, London.

16 In-House Influencer Marketing Innovators Tackle Your Toughest Influencer Marketing Challenges In 1 Day: Measurement & ROI • Finding The Right Influencer • Working With Influencers • Engaging Content • Credibility & Authenticity • Long-Lasting Partnerships • Reaching New Demographics • Macro Vs. Nano Influencers • Future Trends