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22 Marketing & Brand Directors In 1 VIRTUAL Day Reveal New Strategies To Engage Youth & Students With Inspiring, Authentic & Profitable Marketing Campaigns For This New Reality! For Group Discounts, Please Call + 44 (0) 203 479 2299. 

Engage Youth & Students With Inspiring, Authentic & Profitable Marketing Campaigns! Monetise The Latest & Upcoming Youth & Student Trends, Behavioural Insights, Social Media & Digital Innovations To Cut Through, Connect & Boost Your Impact & Returns. 7th Annual Event Goes Virtual! A Virtual, Brand-Led, One-Day Conference & Networking Event, 12th May 2021

08.50 Log In, GIC Welcome & Explore The App

09.05 Morning Chair's Welcome & Opening Remarks

Emma Duke, Head of Communications - Oxford Education, Oxford University Press

Hot Trends & Behaviours - Panel Discussion

09.20 Capitalise On Emerging Trends & Insights In The 'New Normal' Of Youth & Student Culture, Behaviours, Expectations & Spending

  • All change! The world has seen unprecedented change in 2020, but where has this left youth and students today? Who are Gen-Zers really - from their values, identity, ambitions, relationships and careers to their need for collaboration, creativity, loyalty and meaning?
  • How are media consumption, lifestyle and spending habits evolving and changing in the new  normal?
  • Ensure your brand stays relevant, on-trend and genuine in the eyes of savvy youth and students

Massimo De Zordo, Head of Marketing, Formerly McDonald's, Lavazza, RB and Chelsea FC

Emma Leech, Director of Marketing and Communications, Nottingham Trent University

Carmen Fernández Márquez, Head of Brand Standards & Operations Excellence, Burger King Spain

Stephanie de Heer, Global Director Communications, Rainforest Alliance

Dynamic Social Media Strategies

09.50 Drive Revenue With Fast-Paced, Adaptive & Insight-Led Social Media Strategies For All-Out Youth & Student Engagement

  • Drive your brand growth with innovative and authentic social media campaigns which resonate and connect with 16-24 year olds on the right platforms
  • Evaluate the varying degrees of success brands have had with gaining organic shares on platforms like TikTok, Snapchat and Instagram among youth and student peer groups
  • Unpick the numbers to identify the current, relevant metrics to demonstrate social media engagement and ROI and secure senior buy-in
  • What’s the future of social? What are the new and emerging opportunities?

Emma Binns, Social Media & Digital Engagement Officer, Loughborough University

Engaging Insta Case Study

10.10 Maximise Instagram Engagement With Insight-Led Content Plans & Strategies

  • What quantifiable role does Instagram have in the path to purchase?
  • How can we measure, refine and increase the profitability of our Instagram activities?
  • Capitalise on innovative engagement opportunities with Instagram Stories, IGTV, paid advertising
    models and effective content and timing strategies

Lauren Smith, Head of Social Strategy, Hearst UK

10.30 Morning Coffee Break & Informal Networking

Young People & Students Respond! Live Open Q&A

11.00 Your Chance To Ask!

Pose your questions and find out about the challenges and cultural factors which influence and shape the decision-making processes of young people and students today. From lockdown, to cancelling freshers week, to TikTok and Black Lives Matter, what’s on your agenda today? What myths about Gen Z really annoy you and what do you really look for in a brand? Which campaigns or brands impress you the most and why?

Filip Michl, Union Chair of the Student Parliament, Essex University

Courtney Morgan, Student Representative for Student's Union Committee & NUS, Disabled Students’ Delegate, University of Bath

Laith Jaafar, Deputy President Student’s Union & Social Sciences & Arts College Officer, Sheffield Hallam University

Joe Castledine, JCR President of St Mary's College, Durham University

Conor Rubalcava, Student Union Ents Officer, Dublin Business School

Barbara Pereira, Union Affairs Officer, Leeds Beckett Students’ Union

11.30 Bonus Session Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@youthmarketingconference.com

Influencer Strategies Done Right!

11.50 Drive Engagement, Authenticity & Reach With Powerful, Measurable Influencer Marketing & Brand Ambassador Strategies

  • Discover how the right branded digital content and influencer partnerships can drive brand purpose, build community, advocacy and trust with youth and students
  • A match made in heaven! Top tips on how to find the right influencer for your brand that aligns with your values and engages young people and students
  • “You've sold out!” Work with your influencer to produce content that feels authentic and genuine to their followers
  • Discover how to measure and track influencer marketing value through tangible metrics
  • Collaborate with macro and micro influencers to reach new customer segments and drive engagement

Cassandra Freeman, Social Media Officer, RSPCA

Digital Innovation - Double Perspective

12.10 Exciting New Technologies Taking Digital Natives By Storm & How Brands Can Take Their Digital Channel Mix To The Next Level

  • From AI, VR, AR, voice and personalisation – what new technologies are Gen Zers buying into now?
  • Create an authentic, engaging and seamless journey which reaches audiences at the right touchpoints for today’s digital-savvy generation
  • Walk the line between integrating your platforms and content strategies to ensure consistent brand messaging, while maintaining channel differentiation
  • Successfully integrate new technologies and innovations into your multi-channel journeys to boost ROI and stand out from the crowd

12.10 Perspective One

Sean Mc Namee, Digital Leader, Decathlon Ireland

12.30 Perspective Two

Alexandra Willis, Head of Communications, Content & Digital, AELTC

12.50 Lunch Break & Informal Networking

13.50 Afternoon Chair's Opening Remarks

Eóin Lally, Head of Global Marketing & Recruitment, Birkbeck, University of London

Facilitated Breakout Discussions

14.00 Facilitated Breakout Discussions

A. Climate Change & Sustainability
Pilar Pedrinelli, Global Public Engagement Manager, Rainforest Alliance

B. Mental Health
Christine Joos, Ambassador, Beat

C. Gaming
James Day, Director of Community, Dovetail Games

D. Music
Louise Hodges, Head of Consumer Communications, Virgin Money

E. Brand Activism & Social Consciousness
Stephanie de Heer, Global Director Communications, Rainforest Alliance

F. Diversity & LGBTQ+
Dan Sellinger, Head of Communications, Students & Professional Services, University of Oxford

G. Travel
Sean Mc Namee, Digital Leader, Decathlon Ireland

H. Video
Speaker to be confirmed, please check the website for updates.

PLUS! Youth & Student Feedback Lounge

Join the Youth and Student panellists in our virtual discussion lounge for an informal chat over a cup of coffee. Ask your burning questions about what makes them tick, the causes they really care about and discover their vision for the future

TiKTok Brand-Side 101

14.25 Get To Grips With TikTok Trends & The Role Of Brands On The Platform

But isn't TikTok just people dancing and copycat memes? From the NFL to Chipotle brands are succeeding on TikTok - but how do you start off and is it worth it? From Kombucha Girl to #swipe, how can marketing professionals keep an eye on the latest TikTok fuelled trends and keep up with the kids?

Jake Buchanan, Head of Content, The Prince's Trust

Snapchat Strategies

14.45 Build Best-In-Class Brand Presence On Snapchat With Exceptional Content Which Drives Youth & Student Engagement

  • Top tips for building a brand and fan base on Snapchat
  • Content creation strategies which deliver maximum impact and increase engagement levels
  • The future of Snapchat: how can we adapt to new youth trends and Snapchat format updates to keep interacting and engaging?

Speaker to be confirmed. Please check the website for details.

Standout Comms & Content - Panel Discussion

15.05 Connect With Digital Natives Insatiable For New Content - Grabbing Attention (& Keeping It) In An Era Of Hyper-Connectivity

  • Create content for a generation of content creators – tailored, insight-led content strategies which cut through and create long-term, engaged fans and advocates
  • What do young people want to engage with when it’s all about ‘brand me’? Shift content strategies in line with changing online culture to create on-brand, relevant campaigns which breathe authenticity and truly resonate with youth audiences
  • Measure the unmeasurable! Did they like your posts? How can you tell? And what has it done for brand growth?
  • With such a “quick-to-switch-off” audience, what gets young people engaged and choosing your brand over others?

Ian Baxter-Crawford, Head of Youth Marketing & Advocacy, The Prince's Trust

Jaine Sykes, Head of Digital Content & Strategy, ITV

Louise Hodges, Head of Consumer Communications, Virgin Money

David Cuen, Director of Content Communities, Booking.com

Student & Higher Education Marketing In Focus

15.35 Which Key Factors, Challenges & Influences Shape Student Decision Making? From Course Selection To Shopping Habits To Social Platform Choices To Buying Lunch!

  • How has Covid-19 changed the face of student and HE marketing? Where do we go from here to drive applications?
  • What impact has the start of term September 2020 had on student trust and university reputation?
  • What innovative social media campaigns and tactics can universities and HE use to engage students without breaking the bank?
  • Big names on campus! What can universities do to engage student advocates and ambassadors to create authentic, student-led content for your campaigns?
  • How do we create engaging content that relates to students on an emotional level and balance cultivating a customer-centric, engaging tone of voice with gravitas as a university?

Charlotte Renwick, Associate Director – Student Marketing & Recruitment, Leeds Beckett University

15.55 Afternoon Refreshment Break With Informal Networking

16.25 Bonus Session Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@youthmarketingconference.com

Digital Innovation - LEGO Group

16.40 Exciting New Technologies Taking Digital Natives By Storm & How Brands Can Take Their Digital Channel Mix To The Next Level

  • From AI, VR, AR, voice and personalisation – what new technologies are Gen Zers buying into now?
  • Create an authentic, engaging and seamless journey which reaches audiences at the right touchpoints for today’s digital-savvy generation
  • Walk the line between integrating your platforms and content strategies to ensure consistent brand messaging, while maintaining channel differentiation
  • Successfully integrate new technologies and innovations into your multi-channel journeys to boost ROI and stand out from the crowd

Jaime Bobillo, South Europe Digital Senior Manager, Digital Consumer Engagement, LEGO Group

Savvy Targeting & Advertising

17.00 Smarter Approaches To Drive Conversions With Targeting & Advertising – Reach Audiences & Generate Shares, Engagement & Impressive Returns

  • How can brands better segment and target different youth demographics on more than just age and gender – tap into the data to see who they really are and identify pockets of attitudes and niche audience segments
  • When every young person is aware of online ads, paid social and our ‘agendas’, how can you communicate in authentic ways which they trust?
  • Innovative strategies to ensure that your paid social strategy is driving spend as well as traffic

17.20 Chair's Closing Remarks & Official Close Of Conference


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